Sales Tips

Your Elevator Pitch

Do you have an elevator pitcher? An elevator pitch is a means of convincing the person you speak to, mainly your investors, networks, and prospects, of your business potential in 60 seconds or less. Basically, can you tell the overview and goals of your business in 150 words or less, in one elevator ride?

Why do you need an elevator pitch, you ask? It helps you, firstly, figure out the true goal or your business. It answers questions such as “Who are you?” “What is your product/service?” “Why does your product/service do for the buyer and what are the benefits?”

Many times investors and venture capitalists are too busy to look through an 80-page business plan. They want to know who you are and what you do in literally one minute.

Firstly, figure out what is your goal for your business? What is unique about what you do? Why are you a cut above the rest?

Be sure to make it exciting and keep it simple. Show your passion for what you do. But keep it clear, concise, and memorable.

If you formulate a strong elevator pitch, you will be prepared to “wow” any investor.