|
“You cannot escape the responsibility
of tomorrow
by evading it today”
- Abraham Lincoln - 16th President of the United States
Close Your Next Sale!
Now that the economic recovery is underway many businesses across the country have resumed regularly scheduled replacements and upgrades to their equipment and technology. Some industries / geographies are rebounding faster than others but now is the time to incorporate a financing option into your sales approach. Offering a monthly payment alternative to one lump sum purchase price can make a significant difference in your sales volume.
You can reduce sticker shock by presenting a monthly payment option upfront with your original proposal. Financing or leasing allows your customer to purchase with a lower upfront cost and leaves them with more money in the bank for cash flow and operating expenses – all of which are important factors for buyers right now.
Here are some useful tips to close that next sale:
Present a monthly payment option upfront with the original proposal.
Benefit: It’s easier to sell a monthly payment vs. the full cost of the equipment. Give us a call and we can quote you a payment or provide a customized payment calculator that you can use.
Why it works: Many items are paid monthly: payroll, operating expenses, rent, suppliers, etc. A monthly payment can be more manageable and businesses can easily calculate it into their budget.
Get a credit application completed ASAP.
Benefit: You’ll know how serious the customer is. If approved for more than they’ve asked, you have the ability to increase the size of your sale.
Why it works: Filling out an application creates commitment in the customer.
Increase your average sale.
Benefit: Up sell or include ancillary items such as: training, warranty, installation, freight, etc. There is little impact on monthly payment.
Why it works: For every $1,000 added to the sale, the monthly payment only increases by roughly $20 - $25!
Get control of the sale.
Benefit: Remove the competition. Once a customer is approved, they stop shopping around.
Why it works: You become a one stop shop and a total solution provider.
back to top 
About Vendor Financing 101
Vendor Financing 101 is a strategic tool box for top performing equipment vendors nationally. Businesses that sell equipment experience an immediate jump in sales when they implement an effective equipment financing or equipment leasing program. Business owners and sales people constantly report sizeable increases in their sales volume after implementing an equipment finance program for their customers. The vendor finance group is the fastest growing division within First Star Capital. Read More »
back to top |
